What's really happening
How companies of your size are actually using AI right now — beyond the headlines and the hype cycle.
The Weekly Loop — free newsletter
A weekly read forthe person deciding.
Written for CEOs, founders and owners — not for their teams. A few minutes a week on what AI is actually doing inside companies your size, and what to do about it.
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Short enough to read. Sharp enough to act on.
What it's about
AI, from the chair you actually sit in.
Most AI writing is aimed at the people typing the prompts. The Weekly Loop is aimed at the person answerable for whether any of it turns into results — plain language, no tool reviews, no prompt lists.
FOR LEADERS ONLY · NO FLUFF · NO SELLING
What it's costing you
The quiet waste of unmanaged AI use: inconsistent quality, no verification habits, no compounding.
One thing to do
Every issue closes with a single concrete move you can make this week — as the leader, not the user.
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FAQ
Questions, answered.
Is it really free?
Yes. The Weekly Loop costs nothing and always will. It exists so leaders get something genuinely useful from us long before there is ever a conversation about paying for anything.
How often does it arrive?
Once a week. One email, a few minutes to read, no attachments and no homework.
Can I forward it to my team?
You can, but it isn't written for them. The Weekly Loop is written for the person deciding how AI gets used across the company — not the person using it day to day. Your team's version is The Monthly Loop.
What will you do with my email address?
Send you The Weekly Loop. Nothing else. No list sharing, no sales sequences, and one-click unsubscribe in every issue.